It’s finally happened! Dr. Pepper has released the long-awaited strawberries and cream flavor. While we don’t recommend consuming soda on a regular basis (smoothies are our choice for regular, healthy sweet treats), as an occasional treat this new Dr. Pepper flavor is one of our top picks! Let’s talk a bit more about the Dr. Pepper company’s history.
History of the Dr. Pepper Company

Dr. Pepper, the iconic carbonated soft drink with a unique blend of flavors, holds a special place in the hearts of many beverage enthusiasts around the world. Since its creation in the late 19th century, Dr. Pepper has become an enduring brand that has stood the test of time. In this article, we delve into the fascinating history of the Dr. Pepper Company, tracing its origins, milestones, and enduring popularity.
The Birth of a Legend:
The story of Dr. Pepper begins in 1885 in Waco, Texas, with a young pharmacist named Charles Alderton. Working at Morrison’s Old Corner Drug Store, Alderton experimented with various combinations of flavors, aiming to create a refreshing beverage that would stand out from the crowd. Drawing inspiration from his love of soda fountain concoctions, he eventually struck upon a secret recipe that would become the basis for Dr. Pepper.
The Unique Flavor:
Alderton’s creation stood out for its unique flavor profile—a distinct blend of 23 flavors that remains a closely guarded secret to this day. The precise combination of fruits, spices, and carbonation gives Dr. Pepper its one-of-a-kind taste, often described as both fruity and spicy. It quickly gained popularity among the store’s patrons, who couldn’t get enough of the new soda sensation.
The Birth of a Brand:
Recognizing the potential of Alderton’s creation, Morrison’s store owner, Wade Morrison, and Robert Lazenby, a fellow pharmacist, decided to turn the unique beverage into a brand. They named it Dr. Pepper after a friend of Morrison’s, Dr. Charles T. Pepper, who allegedly played a role in inspiring the name. The brand took off, capturing the attention of the local community and spreading its reach beyond Waco.
Expansion and Legacy:
The early success of Dr. Pepper led to the establishment of the Dr. Pepper Company in 1904. The brand’s popularity grew exponentially, and it soon expanded its distribution beyond Texas, reaching other parts of the United States. In 1923, the company introduced a distinctive logo featuring a trademarked “Dr. Pepper” script, a design that has evolved but still retains elements of its vintage charm.
Dr. Pepper’s rise to prominence continued through the 20th century, solidifying its position as a beloved American soft drink. In 1972, the Dr. Pepper Company merged with the Seven-Up Company, forming Dr. Pepper/Seven-Up, Inc., which eventually became the Dr. Pepper Snapple Group. Today, the Dr. Pepper Snapple Group is part of Keurig Dr. Pepper, a leading beverage company, and Dr. Pepper remains one of its flagship brands.
Cultural Impact and Popularity:
Over the years, Dr. Pepper has carved out a special place in popular culture. It has been featured in numerous advertisements, memorable jingles, and even appeared in films and television shows. The brand’s catchy slogan, “What’s the worst that could happen?,” became synonymous with its irreverent and adventurous spirit.
Dr. Pepper’s enduring popularity is also attributed to its loyal fan base, known as “Pepperheads.” These enthusiasts embrace the unique flavor and have even created their own recipes, such as mixing Dr. Pepper with other beverages or incorporating it into culinary creations.
Dr. Pepper Flavor Releases
Dr. Pepper has released various flavors over the years to cater to different tastes and preferences.
- Diet Dr. Pepper: Introduced in 1962, Diet Dr. Pepper became the first major diet soda produced by the Dr. Pepper Company.
- Cherry Dr. Pepper: Cherry-flavored Dr. Pepper was introduced in the early 2000s and quickly gained popularity. Its exact release date may vary based on regional availability.
- Dr. Pepper Vanilla: Dr. Pepper Vanilla, a blend of Dr. Pepper with a hint of vanilla flavor, was first released in 2004.
- Dr. Pepper Cherry Vanilla: This flavor combines the taste of cherry and vanilla with Dr. Pepper and was introduced in the mid-2000s.
- Dr. Pepper TEN: Dr. Pepper TEN, a low-calorie version with a bolder taste, was released in 2011, targeting consumers looking for a reduced-calorie option without sacrificing flavor. (Dr. Pepper TEN is now marketed as Dr. Pepper Zero).
- Dr. Pepper Dark Berry: Released in 2019 as a limited edition, Dr. Pepper Dark Berry was launched in conjunction with the release of the movie “Spider-Man: Far From Home.” It featured a dark berry flavor profile.
- Dr. Pepper Cream Soda: Dr. Pepper Cream Soda, a blend of Dr. Pepper and cream soda flavors, was introduced in 2020, offering a creamy and smooth twist to the classic Dr. Pepper taste.
- Dr. Pepper Strawberries and Cream: On February 14, 2023 (yep, Valentine’s Day), the company added Dr. Pepper Strawberries and Cream to the permanent flavor lineup. Dr. Pepper describes the new flavor as “the original 23 flavors of Dr. Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish”.
It’s worth noting that Dr. Pepper continues to experiment with new flavors and limited editions, so there may be additional flavors that have been released or will be released in the future. For the most accurate and up-to-date information on Dr. Pepper flavors and their release dates, visit the official Dr. Pepper website or contacting the company directly.
Where to Buy Dr. Pepper Strawberries and Cream Soda
Dr. Pepper Strawberries and Cream and Dr. Pepper Strawberries and Cream Zero are both widely available. We’ve seen it at Walmart, Target, Amazon, Meijer, and other supermarkets. If you’re unsure, give your local supermarket a call and find out if they are carrying this flavor yet.
What’s the Difference Between Diet Dr. Pepper and Dr. Pepper Zero?
Most Dr. Pepper flavors come in regular, diet, and “zero”. We know that regular means lots of sugar and calories, but what exactly is the difference between diet and zero? Here’s what we found out:
Diet Dr. Pepper and Dr. Pepper Zero are both low-calorie versions of the original Dr. Pepper soda, but there are a few differences between them. Here’s a breakdown of the key distinctions:
- Flavor: Diet Dr. Pepper aims to replicate the flavor profile of regular Dr. Pepper, offering a similar taste with fewer calories. It is sweetened with artificial sweeteners, typically aspartame and acesulfame potassium (Ace-K). On the other hand, Dr. Pepper Zero Sugar (formerly known as Dr. Pepper TEN) aims to provide a bolder and more pronounced flavor compared to regular Dr. Pepper. It uses a combination of artificial sweeteners, including aspartame and high-fructose corn syrup, which contributes to its distinctive taste.
- Calorie Content: Diet Dr. Pepper is marketed as a zero-calorie beverage, meaning it contains fewer than five calories per serving and can be labeled as calorie-free. It is designed for those seeking a calorie-conscious option. Dr. Pepper Zero Sugar, as the name suggests, is also marketed as a zero-calorie soda. However, it is worth noting that in some countries, regulations allow for a small number of calories (less than five) to be rounded down to zero on nutrition labels.
- Marketing and Target Audience: Diet Dr. Pepper has been available since 1962 and is primarily targeted toward individuals who are looking for a low-calorie or zero-calorie soda option. It has a broader appeal to those following a diet or wanting to reduce their sugar intake while still enjoying the classic Dr. Pepper taste. Dr. Pepper Zero Sugar, introduced in 2011 as Dr. Pepper TEN, initially targeted a more male-oriented market by emphasizing its bolder flavor. However, the branding has since shifted to Dr. Pepper Zero Sugar to better align with the growing demand for sugar-free beverages.
- Packaging and Availability: Diet Dr. Pepper is widely available in various bottle sizes, cans, and fountain drink options in many regions. Dr. Pepper Zero Sugar, also available in various packaging formats, has been rebranded with a modernized design and is gradually replacing the Dr. Pepper TEN branding across different markets.
Ultimately, the choice between Diet Dr. Pepper and Dr. Pepper Zero Sugar comes down to personal preference in terms of flavor and specific dietary requirements. Both options provide low-calorie or calorie-free alternatives to regular Dr. Pepper, allowing individuals to enjoy the iconic taste with reduced sugar content.
Is Dr. Pepper Strawberries and Cream Available in Diet and Zero?
Yes! Dr. Pepper has created a diet version and a “zero” version of their new Strawberries and Cream flavor. While all soda should be an occasional treat as opposed to part of your regular diet, the lower calorie versions are the better choice if you are watching your weight or your blood sugar levels.